Certive Health’s founders’ broad business and industry experience helped them recognize the opportunities that exist in the healthcare market, an industry that was going through significant change, reform, and disruption. Led by Tom Marreel, they assembled Certive Health’s Advisory Council, a strong cross-functional team of senior experienced executives who have built, grown, and sold, companies in several segments of healthcare. Essentially, the strategy for Certive Health was to build a company around the people-equity the council brings and leverage that into shareholder value.
Certive Health Inc. is a U.S. based wholly owned subsidiary of Certive Solutions Inc. of Vancouver B.C., Canada. Certive Health was founded to serve niche defendable segments in the Revenue Cycle Sector of the $3.7T U.S. healthcare market. Every year over $900B is lost to waste and inefficiency with over $170B of that being in lost in healthcare revenue cycle functions.
Certive Health's Advisory Council
Certive Health's Advisory Council is comprised of Advisors and their networks, Executive Leads with management expertise, and Subject Matter Experts and their networks with specialty skills and knowledge.
Areas of Expertise:
Revenue Cycle / Revenue Integrity
Analytics / Actuarial Services
Areas of Expertise:
3. Health Plans
4. Financial Risk
5. Hospitals and Health Systems
6. HIM Systems
Areas of Expertise:
7. Clinical Revenue Cycle
8. Federal Government Connectivity
Certive Health's analytics and technologies combined with skilled clinical knowledge provides insight into claims coding, contracts, and clinical accuracy, driving intelligent solutions and compliant management of revenue.
Certive's management and board of directors is comprised of accomplished senior executives who have led successful growth companies and created significant shareholder value in a wide range of industries.
Van H. Potter – President, CEO, Director
Van Potter has over 30 years of experience as a technology executive with a focus on the development of early stage business including former CEO of InPlay Technologies (NASDAQ: NPLA), and VP of Business Development at Pixtronix; VP Business Development of International DisplayWorks (NASDAQ), Three Five Systems Senior vice President (NYSE). Mr. Potter has significant experience in financing, growing, and creating shareholder value.
Michael J Miller – Chief Internal Counsel, Acting CFO
Michael J. Miller has nearly 40 years’ experience in the legal profession serving as General Counsel to a major medical center, insurance companies, a publicly-traded consumer electronics manufacturer and a data analytics firm. He also served in senior management capacities for risk management firms and international insurance brokers, created environmental insurance programs for large investment banks and has been retained by state insurance regulators to consult in insurance company receiverships. As a Court-appointed Receiver, he supervised the successful financial rehabilitation of a health insurance company for the Arizona Insurance Department. Mike received his JD degree from William Mitchell College of Law and his B.S. with distinction from the University of Minnesota. He has been a member of the Minnesota Bar since 1977.
Tim Tolchin - Chief Growth Officer
Tim Tolchin is a seasoned healthcare executive with 30 years of experience developing revenue cycle companies and solutions that improve net collections for providers. Having worked in both the corporate and entrepreneurial environments, Mr. Tolchin’s ability to identify root causes of operational deficiencies and match those with effective solutions have created long-lasting client partnerships. As a founder of Triad Health Consultants, Inc., and Precision Health Systems, Mr. Tolchin has successfully built and grown businesses with outstanding reputations for delivering value.
Tom Marreel – Chairman and Architect of Certive Health’s Advisory Council Tom is founder and CEO of Marreel Slater Insurance, a healthcare consulting and benefit brokerage company in Phoenix, Arizona. Prior to Marreel Slater Insurance, Tom worked for Schaller Anderson, Inc., a health management and consulting company based in Phoenix, Arizona. Tom became senior vice president of Schaller Anderson in 2000, assuming development and oversight of the commercial self-funded business sector. The commercial operation performs all aspects of managed healthcare for employer self-funded plans, including medical management, finance and underwriting, claims and member services, provider networks, reinsurance, pharmacy, behavioral health, and client management. He also developed performance-based management for their commercial clients. Tom was also a member of the Schaller Anderson Board of Directors from 2000 to 2003. In 2003, Tom became responsible for business development activities for all product lines nationally. Tom left Schaller Anderson after the acquisition by Aetna Insurance Company to start his own company. From 1994 to 2000, Tom was a principal at Mercer, a prominent human capital consulting firm and part of the Marsh and McLennan family of companies. Tom held the positions of office head, office healthcare practice leader, and national government sector business leader. He was a member of Mercer's national healthcare practice group and was responsible for all government healthcare consulting activities throughout the United States. He also led many of Mercer's employee development programs, including its employee orientation program, Mercer 101. During his tenure and leadership at Mercer, the Phoenix office grew from 8 employees to more than 100 employees, and revenue grew from $3 million to $20 million annually. Tom and the Phoenix office consulted to many large fortune-500 employer groups, and more than 50 state government agencies. Services to these clients included strategy, actuarial, financial performance, clinical, benefit design, pharmacy, behavioral health, information systems, and human resources. Prior to 1994, Tom was a senior healthcare consultant for The Segal Company in Phoenix, Arizona. He spent more than eight years consulting to key large public and private sector employer groups. He was instrumental in the growth of The Segal Company in Phoenix and in securing its position as a market leader for healthcare consulting services.
Van H. Potter - President, CEO, Director
Jack Saltich - Director
With over 35 years of experience in high technology, Mr. Saltich brings exceptional breadth and depth to the Company. Mr. Saltich currently serves as a Director of Immersion Corp., (NASDAQ:IMMR) a company that develops, licenses, and markets haptic technology and products; and Atmel Corporation (NASDAQ: ATML) which designs and manufactures a variety of integrated circuit products. Mr. Saltich is also a member of the Manufacturing Advisory Board for Cypress Semiconductor (NASDAQ: CY). From January 2006 until its sales in February 2011 Mr. Saltich served as Chairman and CEO of Vitex Systems, a private company that was a technology licensing, materials supplier and engineering services company focusing in the emerging area of flexible displays and flexible electronic products. From July 1999 till August 2005 he served as President, CEO and a Director of Three-Five Systems, Inc., a display technology and manufacturing services company. Before joining Three-Five Systems, Mr. Saltich served as Vice President and General Manager of Advanced Micro Devices’ (NASDAQ: AMD) European Electronics Center in Dresden, Germany, and as Executive Vice President of Applied Micro Circuits Corp. (NASDAQ: AMCC) in San Diego, California.
Timothy Hyland - Director
Tim Hyland is an experienced executive with a proven track record in Finance and Business Development, including Mergers and Acquisitions. He is currently Founder of Hyland Real Estate Inv. Group, LLC, October 2004 - Present (10 years 10 months). Previously, Tim was Senior Vice President of Schaller Anderson, Inc. from May 1989 - October 2004 (15 years 6 months) Phoenix, Arizona. At Schaller Anderson, Tim was its CFO for 13 years before focusing exclusively on Business Development – M & A. Before joining Schaller Anderson, Tim worked for Deloitte Haskins & Sells, May 1982 – August 1988 (6 years 4 months) in Phoenix, Arizona in progressively more responsible roles through Audit Manager – he was a firm industry expert in Healthcare, Real Estate & Public Utilities. In volunteer leadership roles, Tim has served on numerous Boards, including having served as the President of the Arizona Chapter of the Healthcare Financial Management Association – he then served a 3-year term on HFMA’s National Board of Directors from 2002-2005.
Headquarters Revenue Cycle Division
7373 E. Doubletree Ranch Road
Scottsdale, AZ 85258
1185 West Georgia Street